Find out exactly what’s standing between you and your next booking.
A detailed, plain-English video walkthrough of your website, built to tell you what your copy is doing well and where it can be improved, to help your dream clients choose you.
A homepage audit that tells you exactly what's standing between your visitors and a booking.
Lauren was so excited, she made the changes I suggested for her website that night.
The Second Opinion
Stop second guessing your website copy
The website audit that tells you what your site is doing well, what can be improved and what you need to prioritise for the biggest impact on your goals. You can watch, rewind and rewatch in your own time.
You’re a DIY queen
You’ve worked hard on your website and you’re proud of it.
You’re here because it’s not selling your offer right now and you’re just not confident that it’s working hard enough to get the sale.
You’re not sure if your website copy needs improving or not. You want an expert set of eyes on it to tell you either way.
You built your website yourself and you’re proud of what you created but you want to KNOW that your website copy is pulling its weight and to feel confident sending your link to anyone who asks, without over-explaining what you do in the DMs first.
A homepage audit that tells you exactly what's standing between your visitors and a booking.
Amie’s website was full of personality and the design was incredible.
This review hit home because making sure that I don’t tear down another business owner’s hard work was a huge consideration for me when I built this offer.
I get it…
When I first started my business, I spent hours writing and rewriting my website. My imposter syndrome was sooo bad and I honestly had no idea what parts of my story to tell and what to keep to myself.
I didn’t want to hand my copy off to someone else (I’m a copywriter for goodness sake). I wanted to build this myself, but I was too close to it to see what was missing.
What I really wanted was a second opinion from someone other than my mum (Sorry Mam, I really do appreciate you). Someone who could tell me how I came across, which parts of my message were clear and which only made sense because they came out of my own head. Someone who’d tell me that my first website didn’t have any of my personality in it apart from a few photos.
I built the second opinion for that version of myself, to give other business owners the advice and clarity I craved.
This is for you if…
People land on your site (often from Instagram) but don't message or book.
You built the website yourself or with a template, and you suspect the words aren't pulling their weight
You've thought "I should fix this" for a while but don't know where to start.
You want to feel confident sending people to your website, instead of answering the same questions on repeat.
You want an honest, expert opinion, without committing to a big project before you even know what's wrong.
This is NOT for you if…
You don’t have a clear offer.
You don’t have a website.
You know you want your website rewritten anyway.
You don’t have time to watch the video or think about making improvements.
You’re looking for tech or design advice.
Kathy’s website was beautifully structured and had all of the information you’d need to buy her products, but most of her sales were made in person and through social media. She wasn’t present at all on her website.
What you get…
The Second Opinion
A page-by-page video walkthrough of all of the pages in your main navigation on your website. Usually around 20 minutes. You’ll get an onboarding questionnaire, so I can base my insights on your business goals and dream clients.
I’ll go through:
Everything that’s great so you know what to protect.
What can be improved.
What to prioritise for the highest impact on your business goals.
…and I’ll send you an optional offer if you want me to implement the changes for you.
A homepage audit that tells you exactly what's standing between your visitors and a booking.