Give your Website Copy the glow up it deserves.
Build a strong brand identity with done-for-you website copy that gets to the core of what makes you different and makes you the ONLY clear choice, not one of many.
Your business is not unique
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You are
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Your business is not unique 🤍 You are 🤍
Apply now
The Words That Work
Website copy that gets you clients on repeat
The done-for-you website copy package that starts with “why you?” in a way that you can repeat everywhere you sell and gets you booked.
You’re no newbie to business.
You’re amazing at what you do and everyone you’ve worked with knows it.
You’re here because your website doesn’t set you apart from the competition and you’re sick of relying on referrals and algorithms.
You want to know what you need to say on repeat to draw the right people in, have a website that lives up to the amazing business you’ve built, and make sure your copy actually sounds like you.
You’re ready for your people to be instantly drawn to you the minute they land on your page, because they’re connecting with the real human behind it all.
Here’s what I already know about you:
You know you’re good at this. Your clients are getting great results. You have no problem getting people interested in person, but translating any of it into writing feels almost impossible. Sometimes it feels like there’s too much to say and you don’t know which parts are important for your dream clients to hear.
You’re not an influencer, the thought of sharing your whole life online sounds awful but you also know that you need to stand out, to reach your goals. Right now your website feels like anyone could have written it.
You can get clients but you feel like you’re spending your whole life on your phone. Scrolling for content ideas, posting constantly and dealing with endless DM marathons to get your point across.
Sound familiar? You’re in good company. You’re exactly who this package was built for.
This isn’t about oversharing your personal life online.
You’re not becoming an influencer
You don’t have to share your family, your diary entries or your dating life to make sales.
Your perspective and a little personality are what build trust with your audience and make you impossible to ignore.
This is all about finding the right things to share to stand out from the crowd and captivate your dream clients.
Introducing…
The Words That Work
The step-by-step process that helps you dig out the parts of your story, your process and your personality that your clients NEED to hear about before they hire you, makes sure your website is doing its job so well it should be asking for a promotion, and gets you paid without spending your whole life on your phone.
Phase 1
The Differentiator
You’ll submit your onboarding form with as much detail as possible, then we jump on a 1:1 strategy call to dig into your story, values, personality, and how you help your people. From there we create the structure, clarity, and edge your business has been missing. This is the foundation everything else is built on.
Phase 2
Write
This is where it all comes to life. You can put your feet up. I’ll take away everything we’ve built and craft the first draft of your website copy. I turn your unique edge into website copy that takes your dream clients from “hmmm… maybe?” to “Where can I pay?!”
Phase 3
Refine
You get 2 rounds of complimentary edits to make sure your website is so unapologetically you, your dream clients won’t be able to forget it.
Bonus
I’ll write up your unique edge into a repeatable system you can use across every platform where you sell.
What makes this different?
This isn’t a website written to a brief
It’s a strategy you can follow across platforms and the website copy to back it up.
First, we uncover your unique edge, we find your voice and then I craft you website copy that makes you impossible to ignore.
You’ll leave with clarity on what your audience needs to know about you, a website crafted to tell them exactly that and a repeatable framework you can use across platforms to help you become known for what you do differently.
My Story… and why I built this.
I started my business when my daughter was born. I’d been holding myself back for years and I was on a mission to show her that she can do anything she wants, as long as she’s willing to work for it.
I made every mistake along the way.
The biggest of them?
I paid a social media coach a month's salary because he promised me a complete marketing system that would take an hour a week and accountability along the way.
What I got?
Some AI prompts and a WhatsApp group where he would take days to respond.
Not only that, but…
He actually told me not to post a personal post about taking my daughter out on her first snow day. He called it irrelevant then ghosted me for three days (so I posted it anyway).
It's the only post from that entire period that brought me a client, all because it had a little personality and she recognised herself in it. I felt cheated by the whole thing but it made me step back, look at my business differently and build something that I really needed.
My why kept me going through months of working (with little to no revenue in the beginning), but she is also the reason that I have very limited hours to build my business in.
I don’t have time to reinvent the wheel or doomscroll for hours every time I need to make a post. “Just post more” and 30-day content challenges that have you posting three times a day weren’t realistic for me.
That’s why I built The Words That Work. Copy that starts with the differentiator that you can build everything else around.
Because in a world where the online space is flooded with AI slop, safe templated strategies aren’t going to get you noticed. The human behind the business is what cuts through the noise and builds trust with the people who need what you’ve built.
This is for you if…
You’re working with clients but you know your website isn’t doing the selling.
You're launching something new and want copy that does it justice.
You're tired of grinding on social media, hoping to make a sale.
You’re ready to create a brand you love showing up for.
You know you’re great at what you do, you just can't figure out how to say it.
This is NOT for you if…
You haven’t booked a client yet, or don’t know what you offer.
You’re looking for copy written quickly, to a brief.
You want someone to hand you a website, without collaboration.
You’re fine with blending in and sounding like everyone else.
You’re not willing to share an ounce of personality online.
What you get…
The Words that Work
The basics £750 OR 2x £375
Your brand positioning and unique edge
Your story told in line with your positioning.
Your core values
An elevator pitch (I help X with Y).
Done-for-you copy for the core pages of your website (home page, about page, services page), that highlights your unique edge.
2 rounds of revisions
Optional Additions
Every business needs something a little different. We put together custom pricing based on your actual needs.
Standard extra page +£200
Landing page +£325
Sales page +£400
🤍 A few quick questions you might have 🤍
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Yes. The questionnaire, the discovery call, and the way I work are all designed to draw out your voice, not replace it with mine. If it doesn't sound like you, we're not done yet.
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Revisions are included in every project. This is a collaborative process. You'll always get the chance to refine until it feels right.
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It depends on the scope of the project, which is why the discovery call matters. I'll always give you a clear timeline in your proposal before we start.
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I believe a good writer can write for any industry. Everything I do starts with your questionnaire answers and a lot of research to make sure I have all of the information I need.