Barks the Sparks Brand Messaging Strategy

This one really brings a new meaning to my business ethos: “When my clients do well, I do well.” Working on Laurence’s strategy is exactly what made me realise that this wasn’t just a silly dream, but something that could genuinely help founders to succeed in their dreams too.

The Client

Barks the Sparks is a local electrician in Carmarthenshire (and my wonderful partner). I have got to tell you, I’ve learned A LOT since I started marketing Laurence’s business.

The Deliverables

We started out knowing that Laurence would need an online presence, so I created Instagram, Facebook and Google business profiles to start getting his name into local groups and posting. The only strategy we had at first was to make it clear what he does and share as widely in the local community as possible. He didn’t have any reviews or pictures of work at first as he was newly qualified, so I created straightforward adverts to quickly communicate what he offers.

As I said, I’ve learned a lot since I started working with Barks the Sparks and a lot has changed with the brand too. No more Canva graphics that take hours to put together and more importantly, we have a full brand strategy.

The most common thing customers have said to Laurence since starting this business is "I've had three electricians tell me they'll come and then just... not show up." This really bothered Laurence, because when electricians refuse to turn up, that leaves homeowners living with installations that are potentially unsafe or resorting to doing work that could be dangerous. We built his entire positioning around this.

We used real situations, testimonials and messages with customers to build his core values, and a dream client blue print which he can use on repeat to speak directly to his ideal client in their own language. He even has a red rope policy, based on these values, so he knows right away whether he should take a job, or not.