Know EXACTLY what to say to attract more of your dream clients.
Helping you get to know what sets you apart from the crowd with a detailed ideal client blueprint and brand strategy guide that you can use to book dream clients on repeat.
Your business is not unique
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You are
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Your business is not unique 🤍 You are 🤍
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The Brand Foundations
Stop the endless “inspo doomscroll.”
The brand messaging guide that makes creating content easier, your messaging feel consistent, and your business attract clients who are ready to work with you now.
Whether you’re 5 years or 5 days in
You have a business you care about and a reason that you started it.
I’d be willing to bet you’re here because the reason wasn’t that you wanted to sink your life into staring at your phone trying to get clients.
You want to know what you need to say on repeat to draw the right people in, for your copy to set you apart from the crowd and a repeatable framework so you’re not constantly doomscrolling for ideas of what to say next.
You’re ready for your people to be instantly drawn to you because they’re connecting with the real human behind it all and finally stop scrambling when someone asks what you do.
Barks the Sparks was able to leave his full-time factory job within 6 months of qualifying as an electrician.
Here’s what I already know about you:
You care about your business but it feels impossible to stay consistent. You’ve taken so many marketing courses that claim to help you build your business on Instagram but they all give you different advice and it’s getting confusing. You just want one clear system so you can see the results you’ve been working so hard for.
You’re not an influencer, the thought of sharing your whole life online sounds awful but you also know that you need to stand out, to reach your goals. Right now you have no idea what you need to share to get you booked.
You can get clients but you feel like you’re spending your whole life on your phone. Scrolling for content ideas, posting constantly and dealing with endless DM marathons to get your point across.
Sound familiar? You’re in good company. You’re exactly who this package was built for.
This isn’t about oversharing your personal life online.
You’re not becoming an influencer
You don’t have to share your family, your diary entries or your dating life to make sales.
Your perspective and a little personality are what build trust with your audience and make you impossible to ignore.
This is all about finding the right things to share that make you stand out from the crowd and captivate your dream clients.
Introducing…
The Brand Foundations
The messaging strategy that starts with you BEFORE your client, so you can stop performing and attract the people that are right for you and your business.
Phase 1
The Differentiator
You’ll submit your onboarding form with as much detail as possible, then we jump on a 1:1 strategy call to dig into your story, values, personality, and how you help your people. From there we create the structure, clarity, and edge your business has been missing. This is the foundation everything else is built on.
Phase 2
Your Ideal Client
We’ll chat about who you’ve enjoyed working with the most and who you do your best work for. I’ll do the research and find out:
Their pain points
The transformation they dream of
What makes them hesitate
The type of language they use
What they've already tried (if applicable).
Phase 3
Translation
You get a complete messaging guide built from everything in phases 1 and 2, including:
Your ideal client persona (everything from phase 2)
A positioning statement (built together in phase 1)
Your story told in line with your positioning.
Your core values
A red rope policy (the clients you would turn away)
"say this, not that" examples
A voice personality snapshot
A vocabulary bank
An elevator pitch (I help X with Y).
Bonus
You’ll also get a bank of questions to add to your onboarding and feedback processes, so that your ideal client persona is constantly evolving with real customer data.
What makes this different?
This isn’t just a PDF with your client’s age, gender and occupation, or the 3 words you’d use to describe your business.
This is real thoughts and emotions shared by real people and the tools you need to keep collecting them as your business grows and evolves.
First, we uncover your unique edge, we find your people and then I craft a messaging framework that makes you impossible to ignore.
You’ll leave with clarity on what your audience needs to know about you, what makes them tick and a guide you can use across platforms to help you write about your business with confidence.
My Story… and why I built this.
I started my business when my daughter was born. I’d been holding myself back for years and I was on a mission to show her that she can do anything she wants, as long as she’s willing to work for it.
I made every mistake along the way.
The biggest of them?
I paid a social media coach a month's salary because he promised me a complete marketing system that would take an hour a week and accountability along the way.
What I got?
Some AI prompts and a WhatsApp group where he would take days to respond.
Not only that, but…
He actually told me not to post a personal post about taking my daughter out on her first snow day. He called it irrelevant then ghosted me for three days (so I posted it anyway).
It's the only post from that entire period that brought me a client, all because it had a little personality and she recognised herself in it. I felt cheated by the whole thing but it made me step back, look at my business differently and build something that I really needed.
My why kept me going through months of working (with little to no revenue in the beginning), but she is also the reason that I have very limited hours to build my business in.
I don’t have time to reinvent the wheel or doomscroll for hours every time I need to make a post. “Just post more” and 30-day content challenges that have you posting three times a day weren’t realistic for me.
That’s why all of my services start with the differentiator that you can build everything else around.
Because in a world where the online space is flooded with AI slop, safe templated strategies aren’t going to get you noticed. The human behind the business is what cuts through the noise and builds trust with the people who need what you’ve built.
This is for you if…
You genuinely believe in your business and want to put in the work but you don’t want the social media burnout.
You're launching something new and want to be able to write about it with confidence.
You're tired of following every random trend, hoping to make a sale.
You’re ready to create a brand you love showing up for.
You know you’re great at what you do, you just can't figure out how to say it.
This is NOT for you if…
You don’t have a clear offer.
You don’t have a personal reason for starting your business. You just saw someone online say it would make you rich.
You want someone to go away and blindly work on your voice, without collaboration.
You’re fine with blending in and sounding like everyone else.
You’re not willing to share an ounce of personality online.
What you get…
The Brand Foundations
£500 or 2x £250
Your brand positioning and unique edge
Your dream client pain points
The transformation they dream of
What makes them hesitate
The type of language they use
What they've already tried (if applicable).
Your story told in line with your positioning.
Your core values
A red rope policy (the clients you would turn away)
"say this, not that" examples
A voice personality snapshot
A vocabulary bank
An elevator pitch (I help X with Y).
All of the things you need to clearly explain what you do, with confidence.